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Brochures are effective marketing tools for companies. They are fancy, flashy and trendy and portray a professional and sophisticated image of a company with a sense of elegance and style. While writing a brochure is an important, the major aspects are its layout and design. So if you are exhausted reading information on ‘how to write a brochure’, here are some tips that will help you with its layout and design.

Tips for Creating the Layout

• Create an appealing title with attractive graphic or art for your brochure. The title should tell the readers in a few words the real meaning of your product message. This is the most important part of creating a brochure layout.

• Put the company’s information such as “who we are”, “products/service” and “milestones” etc on the front panel of the brochure. This should be the first things that the readers will read after they open the cover of brochure.

• On the inside panels, you will provide information about the main points of your product/service, including its features and benefits.

• Organize your brochure properly. Use main headings and sub-headings to divide major parts. This will make the information neat and presentable and will help the readers easily skim the information.

• Provide contact details at the back panel of the brochure. Here you will provide the websites and email addresses or phone numbers.

Tips for Creating the Design

• Get creative with the design. Make a blend of colors and designs in a way that perfectly breaks the information and make it more fascinating and tempting to read.

• Keep your fonts simple and easy to read. Avoid using odd or unconventional font’s styles that may offend the readers.

• Keep the text large and readable. Do not keep the font size lower than 11 point. Make the headings larger in order to make them stand out from the rest of the text.

Considerations

• Get an overview of different brochure samples with the similar theme and check their style, content and tone.

• Consider some classical brochure of famous companies. Figure out their prominent elements and how they are distinct from the rest.

 


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